The healthcare industry is currently dealing with a massive talent gap. It has become more and more difficult for hospitals and care homes to find new talent and retain skilled professionals on their teams. However, the situation can be rectified by making proper strategies.
Healthcare recruitment agencies in the UK have cracked the code for success. By making certain changes in the recruitment process, healthcare agencies have managed to successfully create a community of qualified professionals. Here are some of the strategies used by healthcare recruitment agencies for effective staffing solutions:
- Effective Branding
It is a common misconception that only commercial ventures need to focus on branding. A healthcare institution’s reputation greatly affects candidates’ opinions of it. However, hospitals and care homes often overlook the importance of branding, which is why they fail to attract qualified professionals.
Nowadays, employees can share their experiences on online platforms or through social media websites. But if everything about your institution is negative on the internet, no professional would want to join your team. Due to these reasons, investing in branding has become crucial for healthcare institutions.
Effective branding can include multiple factors. You can start adding stories about the growth of your employees in the form of testimonials. You can also share your institution’s values online that focus on empathy and patient care.
- Continuous Growth and Learning
It is important for candidates to know whether they will get the opportunity to learn and grow after joining your team. Healthcare recruitment agencies conduct special training sessions for their team from time to time. Hospitals and care homes can also invest in organising training programmers for their staff.
Training programmes not only help new recruits with their transition, but also allow older employees to polish their skills. With continuous learning, your staff will be able to adapt to the ever changing landscape of the healthcare industry.
Another way hospitals and care homes make the job easier for their new recruits is mentorship programmes. Pairing up new recruits with experienced professionals will not only help improve their skills but also make them familiar with the values of the institution.
- Diversity & Inclusion
The UK is home to a huge number of foreign healthcare professionals. The UK also has a diverse population. Due to these reasons, focusing on diversity and inclusion during the recruitment process is a must.
Recognising the importance of this pool of talented professionals is imperative for the success of the recruitment process. Healthcare recruitment agencies make diverse and inclusive policies to include people from all walks of life in their community.
By hiring a diverse workforce, hospitals and care homes will not only be able to avoid an employee shortage, but also improve their reputation. It will also be more comfortable for patients from abroad receiving care from a diverse workforce.
- Make Use of Multiple Recruitment Channels
The reason healthcare agencies have managed to stay ahead of hospitals is their multifaceted approach to recruitment. This approach allows agencies to make use of a diverse array of recruitment channels to reach as many potential candidates as possible.
In today’s digital world, utilising multiple recruitment channels is not difficult. You can use both social media platforms and job boards to find qualified professionals. You can also reach healthcare professionals from different age groups by sharing job postings on multiple platforms.
However, it is important not to say goodbye to the traditional job postings. They are just as important as online job boards and websites like LinkedIn. It is only by combining the traditional and the modern methods that you can find the right candidates.
- Check Credentials
Healthcare is a highly demanding field, which is why the importance of verifying a potential candidate’s credentials cannot be stressed enough. By conducting background checks and verifying credentials, recruitment agencies make sure that the professional they are choosing is not only skilled but also reliable and honest.
However, conducting background checks can be too much work for hospitals and care homes, which is why it is better to let someone else find reliable employees for you. You can reach out to staffing platforms like ESGO and get connect to thoroughly vetted candidates without wasting any of your time.
The right staffing platform will ensure that you don’t have to wait to fill the gap on your team. With ESGO, you can easily rest assure that the candidates you are choosing have already been vetted and will work to the best of their abilities.
